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Ipsos Mendelsohn

Syndicates one of America's best-known, respected and innovative media surveys — The Mendelsohn
Affluent Survey

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About Ipsos MediaCT

Consumers are viewing, listening to, reading, accessing and sharing content across a growing range of media and technology platforms in their business and personal lives.

Ipsos MediaCT provides companies in the fast-changing media, content and technology industries with research-based insights to improve their competitive advantage.

We do this through applying in-depth sectoral expertise and specialist research skills to these businesses.

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Our Areas Of Expertise

Ipsos MediaCT's areas of expertise include:

  • Traditional and digital media audience measurement
  • Syndicated media research
  • Software services
  • Content development & testing
  • Customer acquisition & retention
  • Market sizing and segmentation
  • Brand equity measurement
  • Brand tracking
  • Forecasting the likely market success of new content, products & services.

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Designing Actionable Segmentation

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The Science of Segmentation: Understanding Segmentation Tools, Part 2

Get a better understanding of which segmentation methods should be employed to achieve your objectives by downloading this new white paper.

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