Ipsos MediaCT carries out local media audience measurement surveys in 62 countries, more than any other company. These include surveys covering print, television, radio, out-of-home and internet measurement
At a regional level, Ipsos MediaCT is responsible for a number of leading syndicated research products serving the media industry including EGM in ten Latin American countries and the NMA and RDM studies across eleven Middle Eastern and North African countries.
In addition to these, we carry out local surveys into upscale and business audiences in several markets.
In particular the Ipsos Mendelsohn Affluent Survey, now in its 33nd year, focuses on the top 20% of US households, looking at both their spending and media consumption habits.
The Business Elite Survey was carried out in 33 countries in 2008. As well as defining the business elite universe, it helps marketers of the most upscale products and services to plan and buy ad campaigns.
A comprehensive shared cost research program examining U.S. consumer digital video behavior, ages 12 and over. In this rapidly changing environment where converging digital technology is facilitating dynamic and unforeseen usage and acquisition behaviors, strategic business decisions need to be based on consumer insights–primary consumer data that measures and tracks how behaviors are growing and evolving.
A comprehensive shared cost research program examining U.S. consumer digital music behavior, ages 12 and over. TEMPO has been collecting, tracking and trending primary data in this space since 2000.
Green brand perceptions and the impact of environmentally friendly business practices on purchase decisions within the consumer electronics and technology sectors.
A media- and technology-focused monitor of consumer attitudes,
expectations, spending and behavior in Brazil, Russia, India and China –
spanning established and emerging socioeconomic classes.
Connections is Ipsos MediaCT’s global consumer study covering platform preferences and information sources for music, video and video games.
Ipsos MediaCT is the leading provider of audience measurement services in the Middle East and North Africa region. Surveys include the National Media Analysis, Telemetry, Radiometry and WebView.
The Estudio General de Medios (EGM) Latam is the leading syndicated multi-media survey in Latin America.
Provides a measure of equity for media, content and technology brands against competitors and across platforms. Helps companies map a brand’s position, identify unexploited growth opportunities, and pinpoint the relative strength of a brand versus competition.
A suite of techniques designed to reduce risk in launching new media, content and technology products and services. Standing for Product Evaluation and Research For Optimising Results in-Market, PERFORM MCT embraces exploratory research, feature testing, pricing strategies and market sizing using a combination of survey research and databased norms to predict future performance in the marketplace of new products and product ideas and/or product features.
Embraces a range of custom research approaches which help clients to understand media, content and technology preferences, usage and attitudes, market segmentation, acquisition and retention.
MonetizeMCT is a research approach from Ipsos MediaCT and Ipsos Mendelsohn that will assist media brands in valuing their free online content and then creating revenue through digital distribution.
The gaming world has evolved. So too has your need for quality research at every stage of the product life cycle.