Ipsos Business Elite Survey for the Middle East
BE: Middle East
Universe definition — The senior business market in the Middle East (Includes heads of functions in commercial and industrial establishments and the head offices of banks and insurance companies) across Saudi Arabia, UAE, Kuwait, Bahrain, Qatar, Lebanon and Jordan.
Survey method: Telephone screening, followed by a face-to-face interview.
Sample size 2,000
Next survey launch: Second quarter 2008